Services

U.S. Business Strategy

For many Japanese companies, the U.S. is not only a key market but also a proving ground for products and services designed for global market. Success requires deep understanding of the local environment, realistic goal-setting, coherent strategy, and agile execution.
USJP provides analysis of opportunities and challenges, gathers the necessary insights to guide executive decisions, and helps develop innovative strategies free from legacy constraints. During execution, we monitor progress, recommend course corrections as needed, and support clients in achieving their goals.

Digital Transformation

The rapid advancement of AI is reshaping corporate activity. While some companies are growing with new products and services, others are facing a sharp decline in traditional business areas. In the coming years, nearly every industry will be compelled to rethink its revenue models and operations.
USJP works with clients to identify new AI-driven revenue opportunities and potential risks, and to map out pathways to competitive advantage. We take a multi-faceted approach—exploring new products, services, channel strategies, monetization models, and partnerships—to develop realistic and actionable transformation plans.

Customer Experience Enhancement

Japanese companies once expanded U.S. market share through product functionality, quality, and price. But in today’s mature markets, product differentiation alone is no longer enough—non-product value is increasingly influencing buying decisions.
This shift applies to both B2B and B2C. Delivering excellent customer experiences has become a strategic imperative.
USJP helps clients analyze buying processes and experiences from the customer’s point of view and optimize CX across the entire lifecycle. We support the design and implementation of systems to deliver non-product value—through digital marketing, branding, sustainability, self-service, and more.

CEO Advisory

U.S. subsidiaries are often run as independent entities with full P&L responsibility. Country managers must possess a broad range of executive skills—but Japanese-style management may not always be effective in areas such as HR, Information Technology, or performance management.
USJP supports responsible executives in assessing the strengths and limitations of their current approaches and in building more effective local management structures. We participate in executive meetings, review key reports, and conduct senior-level interviews to help implement strategic plans and solve day-to-day management challenges.